LWE to talk Making More Money at "Leaders Behind the Biggest Brands" Event
SOMERSET, NJ., - Leading Women Entrepreneurs and Business Owners will be hosting Leaders Behind the Biggest Brands, an educational event and awards ceremony to be held at the Palace at Somerset Park on Monday, October 17th from 4pm - 8pm. This event is open to any and all women who want to grow their business, improve their brand, and increase their bottom line with the help of various innovative marketing and media resources.
Leading Women Entrepreneurs and Business Owners is an organization dedicated to women business owners who excel in Innovation, Market Potential, Community Involvement, and Advocacy. Through live events like Leaders Behind the Biggest Brands, LWE is able to offer networking and lifelong learning opportunities that bring together women entrepreneurs, companies, investors, and key leaders in an effort to produce incredible results for women business owners.
The first part of the event will introduce speakers that will be talking about the marketing strategies they used to increase their revenue and build their brand to create powerful brand loyalty.
Brand loyalty is a high priority for marketers. Statistically speaking, 80% percent of a company’s projected revenue comes from twenty percent of its customer base. This shows how dedicated customers impact the bottom line, and why a solid brand and marketing strategy is the foundation of any successful business.
Featured speaker Diane S. Turton, President and Founder of Diane Turton Realtors, will talk about the strategies she used to create brand loyalty that far exceeded what her competitors could offer.
Diane is celebrating thirty years in business, a feat that has made her a sought-after board member, motivational speaker, and media spokesperson. Her firm in New Jersey consists of 15 regional sales offices throughout Monmouth and Ocean counties plus a Corporate Center in Pont Pleasant Beach. Diane Turton Realtors ® is the premier commercial, residential, and rental real estate company on the Jersey Shore.
Jeff Hoffman, founder of Priceline.com, will also be a featured speaker. Hoffman has been a part of a number of well-known companies, including priceline.com, uBid.com, CTI, and ColorJar. He also supports entrepreneurs and small businesses all over the world, serving on the board of directors of Global Entrepreneurship Week. His accolades don't stop there. Hoffman is also a professional speaker, published author, film producer, and music producer.
"The first portion of our mission [at the event] is marketing," said Chief Executive Officer and LWE founder Linda Wellbrock. "We decided that it would be interesting, educational, and resourceful if we brought in some corporate leaders who have built some of the best-known brands out there to talk about how to strategically implement marketing campaigns."
Other speakers that will talk strategic implementation include Susan Spencer, Editor-in-chief of Woman's Day magazine, and Mandell Crawley, Managing Director and Chief Marketing Officer at Morgan Stanley.
A panel discussion will also take place, digging into best marketing practices and strategies for all levels of business.
Later in the evening, there will be a recognition ceremony honoring Leading Women Brand Builders who have already built unstoppable brands. LWE will also be launching nominations for 2017.
Despite their notable successes, these women have moments where they don’t always believe in themselves. Therefore, recognizing those who have put forth such incredible efforts to create businesses that are changing the landscape of our world is a crucial piece to their continued success. When we see a brand, we see the story and the logo up front. Rarely do we see the woman behind the company who has put her heart and soul into creating it.
Tory Burch, CEO, Designer of Tory Burch LLC said, "Sometimes women entrepreneurs are their own challenge in terms of believing in themselves. There is no need to apologize for being ambitious."
Leading Women Entrepreneurs and Business Owners has recognized the ambitions of a number of women for their unprecedented work in bringing forth businesses and brands that have shaped and continue to shape leaders and role models for the future. This year's honorees are:
Susan Angelo - Micro Strategies
Erin Connolly - CohnReznick
Richelle J. Delavan – Riker, Danzig, Scherer, Hyland & Perretti LLP
Jeanine Genauer - JPR Group
Michele Hayes, NJ Advance Media
Sarann Jennings - Comcast Spotlight
Tracey Leaver - Woodlands Wildlife Refuge, Inc.
Michelle Malave - The Palace at Somerset Park
Rebecca Mazzarella - Children's Specialized Hospital
Chrisie Scott - Hackensack Meridian Health
Terry Tateossian - Socialfix
Leaders Behind the Biggest Brands will wrap up the evening with networking opportunities and an exhibitor showcase. Tickets for the event at The Palace at Somerset Park, 333 Davidson Ave. are $80 per person. Those interested in a table can purchase one for $750 (10 people maximum, please). Exhibitor opportunities are $500.