6 Generative AI Predictions for 2024


As we approach the end of 2023, the world of generative AI is poised for significant developments in 2024. In a recent opinion article by Mike Leone, Principal Analyst at TechTarget’s Enterprise Strategy Group, six key predictions were outlined, providing a glimpse into the future of generative AI.

No Trough of Disillusionment

Unlike other technologies that have traditionally experienced a dip in interest after a period of hype, generative AI is not headed for a trough of disillusionment. While challenges like cost and regulation may slow adoption, the rise of open source AI is expected to expedite regulatory compliance, making mainstream adoption more achievable.

Multimodal AI Boosts Productivity

The introduction of multimodal AI, allowing generative AI models to process diverse inputs such as images, audio, and video, is predicted to revolutionize business and operating models. From enhancing contextual awareness to facilitating conversational interactions with complex data, multimodal AI is poised to bring a new level of productivity, especially in fields like manufacturing, engineering, and healthcare.

Open Source Drives Adoption

Open source plays a continuing role in paving the way for broader generative AI adoption. Organizations seek control, transparency, and customization. A recent research report shows that over a third of responding organizations are planning to use open source large language models. The emergence of techniques like retrieval-augmented generation (RAG) is expected to further contribute to the convergence of generative AI models.

The Year of Responsible AI

In 2024, the focus on responsible AI will intensify, with alliances forming to improve ethical considerations and major corporations establishing dedicated units. Standardization of responsible AI protocols is anticipated, addressing governance, safety, security, and trust. Questions about whether responsible AI is a product, service, or organizational belief will come to the forefront.

Swift Global AI Regulation

Expect to witness the establishment of clear laws governing AI at both national and global levels in 2024. With the EU AI Act and recent U.S. government involvement, the trend toward comprehensive AI regulation is set to accelerate. Enterprises will need to navigate agility and adaptability to balance gains in productivity and efficiency with compliance and security concerns.

Organizations Face Scrutiny

As generative AI adoption grows, some organizations may find themselves in the spotlight for the wrong reasons. Predictions suggest that security breaches, violations of new regulations, inadvertent data sharing, or reliance on inaccurate AI responses could lead to negative headlines. It is anticipated that certain Fortune 500 companies may face consequences due to in-house negligence.


2024 promises to be a transformative year for generative AI, marked by increased adoption, ethical considerations, regulatory developments, and the rise of multimodal capabilities. For a more in-depth analysis of these predictions, we encourage you to explore the full article.


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